Opinion

Realtors! 5 Ways to Stay Ahead of Your Competition

It’s quite difficult to come up with original real estate marketing ideas. Especially when your full-time job requires you to meet with clients, stay on top of the market, and do 100 other tasks. And we didn’t even talk about your competition. We have to admit, real estate is a tough business. But don’t worry! In this article, you’ll learn how to stay ahead of your competition.

Photo of a professional Realtor
When people in your market think about different agents, what they’re really doing is comparing those agent’s brands. | Photo by mentatdgt

Here are five ways to up your real estate game and lead your industry. 

1. Build Your Own Brand

Building a personal brand is critical in order to stay ahead of your competition. It’s not really about your company or even your local agency. People need to trust the person they are hoping to find their dream home. And that’s you!

Your brand needs to speak to the factors that are important to clients. Highlight your professional qualifications, but also target what sets you apart from other agents in your market. It’s not a simple process but it’s very important.

A brand kit is all about logos, colors, and fonts that later on, you’ll use in your online and offline marketing material like brochures, flyers, business cards, and even on your social media platforms. Invest in a professional logo. Use colors that best represent your brand and communication style.

Invest in a photo shooting session then use those professional shots on your website. People need to put a face to a name. And don’t forget to include a memorable mission statement. You want to let your audience gain trust in you and your service through your own personal brand.

Once crafted, your brand needs to be consistently communicated via every part of your business—from your website to social media and business cards.

2. Use Interactive Digital Brochures to Showcase Your Properties

Printed brochures are fine, but digital brochures can help you make a long-lasting impression that will place you one step ahead of your competition. If you haven’t heard of the great asset digital brochures offer, well, say “hello” to your new marketing strategy that will actually have an impact on your real estate game.

Digital brochures are great because you can easily add, modify or delete properties and listings with just a few clicks. And you don’t have to carry their heavy baggage around for every meeting. You can also send them as an email to present your new listings or as a next-day follow-up to show your clients the properties they just saw in more detail. 

On top of digitizing your real estate brochures, with Flipsnack’s real estate marketing tool you can make them even more appealing by adding interactive elements. Engage with your audience and stay ahead of your competition with interactive elements like virtual tours and photo slideshows to give your potential buyers an immersive experience. 

You can also save time and automate the whole process of adding more properties with Flipsnack’s automation feature. This is really useful for big agencies that have to put together new listings and properties available on the market each day. 

The whole process of designing is with an easy drag and drop, so you don’t need any design skills. Just pair your stunning images with the right information and achieve a successful method of advertising that will impress your clients.

3. Be Active on Social Media

Yes, you’re right. Everyone is nowadays on social media. But we have to admit, social media is one of the most effective tools available under the marketing sun. And it’s crucial to be present and active on the platforms where your target audience is. 

Having a social media strategy is a must for a professional real estate agent. Don’t settle for a boring account on social media to just be there. Think of out-of-the-box ideas like offering real estate agent tips through which you show your professional expertise. Include images with the properties you’re selling and testimonials with your happy clients that bought their dream house through you. Try to be consistent with your content and mix up your personal brand with some professional insights from the market.

Being present on social media platforms can boost your recognition and differentiate you from your competitors. 

Also, don’t be afraid to stay true to yourself. Show your interests and passions. Do you love cooking? Or is traveling your greatest hobby? Let your audience know that and you’ll notice how much engagement and reactions you’ll attract. People will instantly feel like they know more about you and you increase your chances of getting more deals. 

See, you couldn’t do that on your agency’s social media platforms. But through your own personal brand and social media accounts, you can do anything and no one can stop you. So take advantage of every opportunity that brings you closer to potential clients and deals. 

4. Start a Real Estate Newsletter

If you’ve been a real estate agent for quite a while, you most surely have an email list with potential leads. The newsletter is a proven beneficial tactic when it comes to communicating with potential leads and when you try to be known as a trustworthy and real estate agent or agency. 

So take advantage of the great possibilities the newsletter offers and start one. Not only can you show your real estate expertise but you can also present new properties for sale and insights from the industry. 

There are various ways through which you can get closer to your audience by using the newsletter. You can send your interactive digital brochure I told you about previously, or make some real estate monthly brochures where you offer tips and tricks on the most common errors made by first-time home sellers, or what are the key elements to look at when you want to buy a house and so on. 

Just keep in mind to answer your target audience’s needs and be an influencer in that area. People will know who to contact when they’ll be in search of a property.

5. Stay Ahead of Your Competition by Offering Elite Service

Photo of a Louisville Realtor shaking hands with his client
Elite agents are the ones who go above and beyond the average agent.

In the end, to be a professional real estate agent you have to deliver top-notch real estate service. Focus on delivering only your very best service. Don’t think about money.

Realtors with a service mindset will certainly succeed. Always be improving. Build healthy and productive routines. At the end of the day, going the extra mile for your clients will be what puts you over the top.

Conclusion

Real estate is a tough business. There is a ton of competition out there and the barrier to entry is small. But if you take these five tips to heart, you’ll be in the right position to succeed.

Analyze what works best for you. Keep the good and throw out what doesn’t pay off. Keep working hard and you’ll stay ahead of your competition. 

About the author

Tre Pryor, Editor-in-Chief

Tre Pryor is the recognized expert Louisville Realtor who can:
  • List and sell your current home in Louisville,
  • Help you purchase your next Louisville home, or
  • Guide you in your relocation to Louisville, Kentucky
» Contact Tre now!