Downtown Arena Sports Card Branding

The “Downtown Arena” is now unveiled for the world to see. After several design iterations, the committee has settled on a design with a lot to like. (What’s the deal with the name? Here’s hoping they’ll come with something a little more memorable.) The 22,000-seat facility will surely update the image of our city, in addition to enhancing the opportunity for local sport teams and organizations to increase revenue.

Far from groundbreaking, the design still has enough modern flair to give Louisville a shot of “cool.” Combined with the proposed Museum Plaza, urban renewal has never looked to stylish.

Ever the salesman, UofL coach, Rick Pitino had this to say about the new design.

“This arena will undoubtedly be one of the finest, first-class facilities in America. Louisville should be very proud to make such an unbelievable statement for this community.”

The project is expected to be completed by the Fall of 2010.